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Corporate Philosophy


To be an inclusive corporation which values and takes care of its employees so that they can in turn provide for their loved ones, and empower them to achieve their dreams.                


To be the leader in all the markets that we operate in, sustained by five core pillars in People Development, Design & Technology, Efficient Production & Quality Control, Cost Consciousness, and Market Engagement.

Core Values:


We want our employees to be committed to their work, to customers, and suppliers, and in the process, building trust into the Fuji SMBE brand.


Our employees must adopt a learning attitude in order to build expertise and knowledge. We have to learn to continually improve, and avoid being complacent.


We are dedicated to building an environment where employees can grow along with the Company, continually regenerate, and achieve excellence for ourselves.